FOXXIL

Vision

Wellness

We believe that PEBBLE can change the way we eat.

Vitality

It’s more than a product. PEBBLE is a lifestyle.

Pleasure

We want you to look forward to your next meal, wherever you are.

Balance

When you know exactly when your meal will be ready, you can grab those moments you might have spent waiting for the microwave to go outside, or call a friend, or daydream about your #lifegoals.

Responsibility

Less waste. Your own ingredients, your own homemade, healthy food. Save the planet and save yourself from the takeaway food trap.

Indulgence

We’ve worked to make PEBBLE an exclusive, tactile, beautiful product. Swiss engineering, Italian design - what could be better? (Ricci says Italian design and Swiss engineering, but that’s just him.)

April

2016

The Italian Job

Hicham visits Riccardo in  Rom, Italy. After a night out they are eating cold pizza and Ricci shows Hicham some of his new product designs, including a beautifully-designed lunchbox. 

‘IMAGINE IF THIS LUNCHBOX COULD HEAT UP THIS PIZZA.’ 

Maybe it is the drinks, or the pizza, or la dolce vita, but they spend the next few hours brainstorming, laughing, and drawing, and creating PEBBLE.

June

2016

We need a brain

Hicham reaches out to Claudio, a friend from university, to join their adventure. They begin researching and come up with the first Pebble prototype.

August

2016

The crazy economics guy in the library

Hicham meets Mathias and they start talking about food, particularly cold food. They discuss how they always eat the same unhealthy things while preparing for exams and Mathias admits having a small crisis about what to do next with his life. Hicham introduces him to Pebble and convinces him to join the adventure, too.

September

2016

The plan

An idea is one thing, a prototype another, but nothing gets off the ground without a proper business plan. The boys start planning and get IP protection. They also do a market analysis involving more than 1000 people and test the business model at the Swiss Startup Challenge where they ranked 4 out of 100.

January

2017

More prototypes

X gets better with every prototype. The boys present Pebble at Innovation Basel and win 2nd place out of 50 startups. A buzz is beginning...

August

2017

Foxxil Ltd - Do we really have a company now?

Over a year after that fateful night out, the boys officially found the company. They also begin to change the design of the lunchbox.

February

2018

let’s get serious guys

It’s bye-bye prototyping, hello finalizing. They meet their tooling partner and get samples of the assembled Pebble. They finish the development of the Pebble.

March

2018

Ni hao

They visit China for 3 weeks to meet suppliers and business partners. This is critical to as part of the Foxxil philosophy is to embrace and encourage sustainability and to value environmentally-friendly partners and fair working conditions. They’re pleased that the suppliers meet their expectations.

April

2018

testing

They spend weeks testing and sampling Pebble, trying to find faults and ensure consistency. They hone their philosophy and begin to see how Pebble will revolutionize the way people eat.

June

2018

Who wants a sample?

They give samples to the most honest people they know and ask for their feedback. They are brutal with their feedback and that’s just what is needed. The team has developed this to help encourage a lifestyle, and people have to love it!